Marketing

Independent Stationers offers a variety of marketing programs designed for members to acquire new customers, retain existing customers and grow their business. Many marketing materials are customizable for a variety of dealer needs.  Here are just some of those programs:

M-POWER INTEGRATED MARKETING PROGRAM - The M-Power Program offers many different sales and marketing tools for dealers to use including product information/sale flyers, promotions, ecommerce materials, training materials and so much more!

MARKETING TOOLBOX - Our Marketing Toolbox includes a variety of Best Practice Guides, dealer submissions, buy local campaign information, the latest on social media marketing and more. It also includes programs with special negotiated member pricing.

SPARK SERIES WEBINARS - Monthly training is available featuring the latest trends in online marketing.

WE'RE PART OF A BIGGER NETWORK VIDEO - An animated video is available for IS members to use that explains how being part of a cooperative makes you competitive. The video also explains the importance of buying locally.

CATALOG PROGRAM - Our catalog offering helps dealers optimize their product selection and maximize their return on investment. Products featured in the catalogs mirror the RDC stocking program so dealers can “sell what they stock and stock what they sell” as well as integrates with the dealers wholesaler of choice. The catalogs are enhanced with additional content including more sustainable and green product choices, a commitment to social initiatives such as Breast Cancer Awareness products, productivity solutions, tips and more. Catalogs are available in both print and online flip formats.